Saturday, 16 April 2011

New Chelsea home kit for 2011/12 season

Chelsea Football Club and adidas unveiled the new home shirt for the 2011/12 football season. The shirt takes inspiration from Chelsea's heritage with design features originating from past kits used in the early 80s and reflects this with the shadow striped design on the front panel.

A white colour block has also been added to the sleeves and shorts, resulting in adidas' iconic white three stripes appearing in blue for the first time on a Chelsea strip and creating a distinctive and striking design. The 2011/12 shirt again features the adidas techfit™ technology in the playing shirt which is proven to enhance performance.

TechFit™ - The players' kit will incorporate adidas' cutting edge TechFit™ technology to help improve speed, increased endurance capabilities and enhanced awareness. This works by stabilising and focusing the muscles' energy to generate explosive acceleration and deliver maximum power output.

Climacool™ - The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.

The new kit will be worn for the first time at the final home game of the season when Chelsea play Newcastle on 14th May. The new home kit will be available from May 2011.